How To Track Marketing Campaign Performance

In this one-hour webinar, the Digital Culture Network’s Tech Champion for Analytics and Insight, James Akers, will take you through setting marketing campaign objectives, identifying relevant channels and how to track campaign performance.

Date: 15th October

Posted: 10/08/2020

What level is it?

Beginners – This webinar is designed for those that have little to no experience with tracking campaigns and want to understand the basic tools and processes.

Can I book a place?

This webinar is presented as part of a funded programme for arts and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.


For more information about the Digital Culture Network, to explore digital resources and to see a full schedule of events, visit the new website at


Cost: Free

"Just to say a huge thanks ... I am looking forward to progressing with this project thanks to your support, advice and guidance"

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