Family Arts Campaign and Indigo worked together to look at family audience responses and how they differ from other regular and frequent culture-goers. This webinar shares their findings.
Tuesday 13th October 2020
Date: 07/12/2023 – 07/12/2023
Indigos recent After the Interval and Act 2 surveys asked audience members about their attitudes to missing live events during Covid-19, how they were engaging with culture during lockdown and when they anticipated returning to live events in the future.
The Family Arts Campaign and Indigo have now worked together to look specifically at responses from family audiences with some revealing results.
Whilst many family audiences had much in common with other regular and frequent culture-goers, there are a few key areas in which they differ significantly, and which may hold some clues for venues, producing organisations, and those creating digital content.
They are pleased to share the headline findings. For the full findings, join the Family Arts Campaign webinar, in partnership with Indigo & the AMA.
To register visit the website.
Do visit their website to read full info from their research. They indicate five key areas to consider when welcoming families back including: The panto effect; Price sensitivity; indoor social distancing doesn’t work for family audiences; digital content for family audiences; families are comfortable outdoors.