Skills Platform and Zoe Amar Communications have launched the Charity Digital Toolkit.
Posted: 08/03/2022
Category: Governance
In the Digital Skills Toolkit, also from Blackbaud, digital expert Zoe Amar outlines the key tips that charities need to know to put together an effective digital strategy, from how to assess your current digital maturity to how to progress your team’s digital skills.
“Developing a digital strategy can feel daunting or exciting, and sometimes a mixture of both,” writes Amar. “However, it is a manageable process and done right, can bring colleagues together to create a shared understanding of your charity’s digital strengths and weaknesses, and what the future looks like.”
The toolkit also looks at other big challenges for charities looking to be more digital, such as budget. Budget might seem like an especially tough nut to crack for charities following the pandemic.
But if there is a business case for investing in digital, communicating it is vital. The toolkit features a guide for charities looking to pitch their idea, including a list of questions teams need to answer to assuage any hesitance from their leadership. Matt Smith, Head of Development and Innovation at THINK Consulting Solutions, gives readers everything they need to have their communications plan ready when launching a business case.
The final chapter, contributed by data analyst Susie Mullen, advises charities on how to use data to boost fundraising. As Mullen points out, data is often a forgotten part of digital skills building. But analysing your data can determine the way you use digital to interact with supporters and ultimately affect whether they choose to donate.
For those looking to put the toolkits advice into action, the resources section also helps, directing readers to guides and templates that will help inform how they move forwards. For those who have yet to invest in digital technology, it is time to get involved. For those who have, there’s always room for improvement.
