Information & Advice

How to understand your supporter journey and make it better

Key considerations for the supporter journey on your charity website.

Posted: 08/03/2022


Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate.

  • What are your calls to action?

  • Have clear values and mission              

  • Don’t miss out on online marketing

  •  Don’t rely on dry facts

  • Display targets

  • Be responsive

  • Importance of the charity

"Just to say a huge thanks ... I am looking forward to progressing with this project thanks to your support, advice and guidance"

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