Creativity & Business: Connectivity, Values and Interventions

This one day conference at The British Library will explore how the dynamics between business and research is changing and delegates will be provided with a real opportunity to make professional contacts in and beyond their sectors and fields.

Date: 24/04/2024 – 24/04/2024


IBM’s 2010 Global CEO Study
found that of 1500 CEOs surveyed, the majority believe the key to navigating
today’s volatile, uncertain and increasingly complex business environment is
creativity.  The ability to instil creativity throughout an organisation
was rated as more crucial than rigor, management, discipline, integrity or even
vision as a means to future success.

It will present a diverse and
provocative range of keynotes, panel discussions, case studies and
interventions that will explore questions such as:

  • Is creativity
    really being more sought after now than ever and if so, why?
  •  How does the
    corporate sector value creativity and vice versa?
  •  What are the pros
    and cons of government intervention in cultivating creativity?

Chairs: Rene Caryol and
Hilary Carty. Speakers include: Dame Lynne Brindley (Chief Executive, British
Library), Dame Helen Alexander (Deputy President, CBI), Professor Clive Holtham
(Cass Business School), Professor Giovanni Schiuma (University of Basilicata
and author of ‘The Value of Arts for Business’), Katie Greenyer (Creative
Director, Pentlands Brands Plc.), Mark Waugh (Art: Gwangju and SUUM Project),
Maurice Biriotti (Chief Executive, SHM Ltd), Julianne Pierce (Blast Theory),
Professor Ian King (LCF), Sarah Rowles (Director, Q-Art London), Sarah Taylor
(Head of Learning and Development, Starcom Media Vest Group), Alistair Creamer
(Director, Creamer and Lloyd), Geoff Colman (Head of Acting, Central School of
Speech & Drama), Laura Garbini Beukes (The One-off), Mark Stevenson (Honda
Dream Factory Project and author of ‘An Optimist’s Tour of the Future’), Clare
Reddington (Director, i-Shed), Dr Kristian Jensen (Head of Arts and Humanities,
British Library), Professor Andy Pratt (Professor of Culture, Media and
Economy, King’s College London), Chris Moore (Technology Specialist,Tech City),
Tristram Carfrae (Chair, Global Buildings Practice, Arup) and Dani Salvadori
(University of the Arts).


"Just to say a huge thanks ... I am looking forward to progressing with this project thanks to your support, advice and guidance"

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